There are several traditional advertising ways to promote your brand, but people are now focusing towards other techniques like outdoor promotion. In outdoor advertising, the main thing which you have to see is that, there should be direct contact with the customer. First of all, you have to make a proper planning for it, even for the logistic and travel. While making the plan, the main thing is to establish why this road show is necessary and specify how each part of it can support the overall goal. In short, after deep research and discussion about the road show, it should take place.
Select the best location
Now when all the discussions and research is done, then it is the time to set a proper location for the road show, from where you can get the best result and outputs. The location should be easily approachable for the customer or the audience, because if there will be no crowd the road show will be a flop.
Select the best team for the road show
When the location is decided now it’s time to set good team of workers, in this you have to set an interview to select the best ones. You have to see that the candidates selected for the team should not be more than 20-25yrs, should be well educated and soft spoken. One team must contain a supervisor to control or supervise the team, an anchor or a mimicry artist to gather the public and entertain them, some promoters are also required as per requirement to collect the data and distribute leaflets and a branded demo van. The anchor plays the main role in this team, so he must have complete knowledge of the product by heart.
The advantage of a road show
The main and the effective part of the road show is, that the company directly come in contact with the public and gets their feedback instantly, and along with it the crowd also shows its interest in the event. You can make a question and answer session in which you can solve their queries.