Email marketing started many years ago, and it’s still a very valid method for growing an online business. All you’ll need is a few professionally setup email marketing campaigns.
What’s an email campaign?
An email campaign is a continuous process with multiple emails, or a coordinated set of email marketing messages delivered at different pre-planned intervals.
Each new email is a new message. Each new message should be built based on the previous email’s content for relevancy.
All the email message together usually has a single purpose – To escalate a persuasive argument for the receivers (i.e. the users, or your customers) to purchase, subscribe, download, or take some specific actions.
How do you start an email campaign?
Are you planning to start an email campaign? The three scenarios you may be facing are:
- You already have a group of existing customers who you can start the email campaign with.
- You have some old customers, but they aren’t enough for your business. You will need to get more leads for your email campaign.
- You don’t have any existing customers for your email campaign. You’ll have to start acquiring new leads.
When you’re like most of us who are still under scenario 2 and 3, then you’ll need to follow the email list building strategies.
Define what is required.
Depending on your business nature, you will create some messages in multiple emails.
You may sign up and use a tool for sending and managing your email campaigns.
Not only your emails, but you’ll need a website (which you may already have).
On your site, identify a page that is suitable for collecting new email leads. If you don’t have a page, create one.
Start the work.
Aweber, Mailchimp, Constant Contact, and a few more others are the tools to get you started. These tools will help you with scheduling and sending emails at specific times of your choice. The tools will help you manage your newly collected email leads in different groups.
Install one of the photo editing software on your computer, such as Photoshop. Later You’ll always need to include some new images in your emails or your websites. You may have to create new images or edit existing images.
Use tools such as Leadpages, Clickfunnels, or any other similar tools (or platforms) to create the landing page(s).
Make sure you’ll be able to write the content for your email message and your website (or at least the landing pages). If this work is too much, then make sure you’ll have someone who can write on behalf of you.
Create a lead magnet (or a few lead magnets) that can accompany with your entire email campaign.