Mobile Optimization: Doers vs. Pretenders

Mobility is where it’s at. If it weren’t, Google would not have gone to so much trouble to create a mobile-first search index. The fact is that while Americans still depend more on their laptop and desktop PCs to actually purchase online, they use their mobile devices both to browse and find the vendors from whom they will eventually purchase.

All this suggests that you cannot afford to be a pretender in the arena of mobile optimization. If you want to succeed as an SEO specialist, you have got to be a doer. What’s the difference? A pretender merely tells clients that sites are optimized for mobility. A doer actually does what’s necessary to make optimization a reality.

Let us look at some of the ways doers get things done, compliments of Webtek Interactive:

1. Optimizing Page Load Times

Years of statistics show that page load times matter. They matter even more now that Google has said that page speed will be a ranking factor for mobile-friendly sites. This is to be expected. Google has invested a lot of resources in developing its mobile-first search index. They do not want it weighed down by websites that are too slow to maintain steady traffic.

The mobile optimization doer does whatever is necessary to reduce page load times. If that means fewer graphics, scripts, etc., so be it. Speed takes priority.

2. Optimizing Images

As long as we are talking about graphics, optimizing images improves both speed and how pages display on mobile devices. Images should be scaled down to display correctly on mobile devices without requiring the browser to do the work.

If you are using a content management system (CMS) for website development, look for tools that enable you to serve different information to mobile devices. This might help you better manage images without having to create entirely separate content.

3. Optimize Site Navigation

Where pretenders are happy to design site navigation while not necessarily thinking about mobility, doers are just the opposite. They consider every aspect of navigation and how it affects mobile users. They understand the concept of organizing mobile sites into modules that can all be accessed from the home page. A modular site is one of the easiest sites to navigate with a mobile device.

If a modular design is out of the question, navigation should still be limited to no more than three taps or clicks. If it takes any more, visitors will not have the desire or attention span to find what they are looking for.

4. Optimize Local Engagement

The last thing doers do is design mobile components to promote local engagement. For example, picture a brick-and-mortar clothing store peppered with QR codes in and around the various displays. Those QR codes are an open invitation to pull out the cell phone and look up the data.

QR codes can be tied to special information on the store’s website, information that is only accessible by visiting the store and looking up the code. It could be promotional information, a call to action, or just about anything else. Utilizing QR codes is a fantastic way to engage customers on-site.

Optimizing a site for mobile users involves more than just using a CMS template advertised by its designers as being mobile friendly. Pretenders are happy with using such templates and doing nothing more. Doers address mobile optimization themselves.

Doers reduce page load times. They optimize images, pay attention to navigation, and optimize for local engagement. They are the ones who truly understand just how critical mobile optimization is to monetization.

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