An essential part of pursuing search engine optimization (SEO) involves becoming familiar with how different search engines index and rank websites. However, many beginners develop misconceptions about strategies to perform competitively. The following are nine myths and misconceptions about search engines that you should know.
One of the misconceptions that beginners have involves the excessive use of keywords. The practice features on the myth that keyword density can help increase your rankings according to the use of relevancy. However, the use of such method will create a spam-like site which can affect your overall ranking. Also, SEO Northern VA experts emphasize that keyword density is not an essential metric.
Another misconception is the excessive use of meta tags. Current SEO standards do not use meta tags as a determinant for ranking. You should focus instead on title tag and meta description tag because it can help you feature the purpose and relevant keywords of a specific page.
Paid Search Bolster Organic Results
There is also the myth that people who spend on search engine advertising can help improve their organic ranking. No evidence offers such connection. Moreover, search engines continue to place specific checks to make sure that such situation does not happen.
Bolster SEO through social media
There is a misconception that an active social media engagement can support SEO efforts. However, such approach is not valid. SEO Northern VA experts point out that major search engines do not use social media as a factor for ranking websites. However, the move is a viable option to market your products or services.
Use of Backlinks
There is also the myth that backlinks help improves SEO quality and ranking. However, many search engines focus on content instead of links. Also, beginners should be wary of manipulative linking which can become attributed to spammy practice.
Google uses specific ranking factors
Beginners can also fall to the myth that Google has specific ranking factors that apply to all websites. It is important to note that search engines use complicated algorithms that changes and adjusts to queries. That is why the SEO approach should focus on improving site quality, creating quality content, and develop user experience.
Page Speed as Ranking Signal
Another myth about Google’s ranking signal is the evidence of site speed. However, search engines do not necessarily focus on such factor. Instead, it can indirectly affect rankings based on the responses of visitors changing pages quickly because of slow loading time.
People can also feel wary that Google and other search engines will punish websites with duplicate content. However, Google does not penalize sites but instead indexes pages that offer the highest quality and offer visitors relevant and unique search results.
Finally, there is the myth that guest posting can lead to improvement in rankings. However, SEO Northern VA experts point out that such method can become subject to abuse and pursue spam activities. Should you continue guest blogging, make sure to focus on reputation and value.
Overall, search engine optimization continuously evolves with the improvements and modifications of search engines. Identifying these myths and misconceptions can help beginners focus on necessary features to rank organically. Focusing on the proper use of keywords, generating unique content, and establishing reputation can help improve your ranking.
Costly mistakes with your website’s SEO translates to missed opportunities and revenue. Let our team at Tessa provide effective SEO Northern VA for you. Contact us today!